TARIR GOLDEN CHICKEN PLUS
TARIR GOLDEN CHICKEN PROFESSIONAL

The eating of gold (chrysophagy? aurivorism?) dates back to long before the stunt-food era-it has been consumed by medieval alchemists, pharaonic Egyptians, and Victorian aesthetes.

Cheban and the Ainsworth have said that each order of fifty chicken wings is covered with two hundred dollars’ worth of gold dust at current commodity prices, that’s a whopping five grams of gold-think the weight of two pennies, or a woman’s wedding band. or 23k.-and even the highest-quality unalloyed gold leaf is so finely pressed that it’s nearly weightless most baking-supply shops sell it for about ten cents per square inch. To be safe to eat, gold needs to be in its purest form-24k. Well-heeled guests at the Burj Al Arab, a hotel in Dubai that bills itself as the most singularly luxurious in the world, can sip cappuccinos sweetened with gold-flecked sugar cubes and dusted with gold instead of nutmeg according to the hotel’s director of engineering, an engaged couple once requested that the entirety of their six-tier wedding cake be covered in gold. It’s like making a hot dog out of Kobe beef, or lighting your cigar using an early Picasso in lieu of a match. The whole point of eating Ainsworth’s wings (or the gold-leaf donut that was once sold in Brooklyn, or the maki roll dressed in gilded nori in Tokyo), by contrast, is the languid extravagance of destroying value. (For a hundred grand, the club was happy to serve it with a bigger rock.)ĭiamonds, though, are forever once you finish your Martini, you’re left with a take-home souvenir. But, short of treating caviar like mashed potatoes or serving a whole white truffle to be eaten like an apple, it’s virtually impossible for a restaurant dish to reach a truly eye-popping price tag without an assist from the mineral world-like, say, the diamond that rested at the bottom of the glass of the the ten-thousand-dollar Martini once served at Vaucluse, a night club in Hollywood. Over-the-top luxury foods are a reliable public-relations gambit for any attention-hungry restaurant-even in the years before the advent of Instagram, my e-mail inbox would fill up with thousand-dollar omelettes and millionaire Martinis, constructed with a laundry list of pricey ingredients. He giddily bites into one, emerging with a foiled mouth, like an Egyptian queen, or a Spring 2016 Prada runway model, or a Diane von Furstenberg purse.

Once the wings are done with their powdered-gold shower, they land on a table in front of Cheban, who is sitting with an Insider reporter. Brian Mazza, the president of the company that owns the Ainsworth, explains in the video, which was shot in one of the restaurant’s Manhattan locations, that he knows Cheban from the world of night life, and was inspired to work with him: “I said, ‘Bro, let’s do a collab.’ ” The video was produced by Insider, the life-style arm of the media company Business Insider.

TARIR GOLDEN CHICKEN PROFESSIONAL

professional and self-propelled media personality who-despite an aggressive attempt to rebrand himself as a culinary influencer, complete with the nom de guerre Foodgōd-remains best known as a friend of Kim Kardashian. The creative force behind this intestinal El Dorado is Jonathan Cheban, an erstwhile P.R.

TARIR GOLDEN CHICKEN PLUS

The golden hot wings cost forty-five dollars for ten or ninety dollars for twenty, or you can drop a thousand dollars for a pile of fifty plus an aureate bottle of Armand de Brignac champagne. microparticles turning these hot wings into golden hot wings, which a person can order, if she so chooses, at the Ainsworth, a restaurant with locations in cities including New York, Hoboken, and Newark. In the next frame, a mound of the metallic wings takes on even more glitter, as does the gloved hand of the cook guiding them, a dust storm of 24k. Last week, seemingly every time I opened my laptop or unlocked my phone, I was presented with the same video, in which a chicken drumette is fried amber-dark, then dunked and swirled in an iridescent, vividly yellow sauce that resembles molten gold.

Tarir golden chicken